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• Live fund-raising program • Concert with talk element • Viewers donate 1,000 KRW (approx. 1USD) using the ARS system • 120,000 phone calls • 100,000 USD collected in each broadcast • Midnight debate program • Recruits 25,000 audience panel (on first-come-first-served basis) • Usually 2,500 answers taken in less than 30 minutes Strategy Implementation