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• President-elect Roh allowed his first exclusive inte rview to a small online newspaper • Online newspapers wielded tremendous influence upon the liberal party’s victory in the presidential election(2002. 12) and general election(2004. 4) • As of June 2004, more than 36 million (out of the t o tal population of 48 million) people in Korea use internet on a daily basis Environmental Analysis of Korean Broadca sting Industry